What Real Estate Investors Need to Know About the Family Office Market


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Brian Burke, President and CEO of Praxis Capital was recently welcomed as a guest on the Invest Florida podcast.

The topic of this podcast episode is the elusive family office market.

Real estate investors may have heard that family office managers control a deep pool for raising capital, but it just isn’t that easy.

What is a family office? How do you get their attention?  And how do you raise capital from family offices?

Brian offers his invaluable experience in single and multi-family real estate markets, and raising money from family offices in this podcast.

Brian Discusses:

  • Family Office Characteristics
    • High net-worth families that need to invest
    • Usually managed by family member or RIA
    • Potentially deep pockets, but difficult to access
  • How to Get Into Family Offices
    • Get Noticed – use word-of-mouth and alternative press (podcasts, radio shows) to get word out
    • Do not solicit to family offices…You will be approached if there is an interest
    • Attend family office conferences
    • Networking is key

To learn about family office investors, please listen to the Invest Florida podcast featuring Brian.

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